In the developed world, we are lucky enough to be able to have clean drinking water whenever we want it; even if it’s not out of a tap, we can go to a shop and buy a bottle. There are a lot of people in the world who are not in this fortunate position.
We teamed up with the International Union for Conservation of Nature (IUCN) to highlight the positive side that sustainability initiatives and education can bring to areas that have nothing, visiting areas that had their natural water supplies dried out through demand with no way to replenish. It was quite hard to imaging how any area could survive without this natural resource, and the effect was not only visible on the landscape but also reflected in nature, or the lack of it.
It was quite a challenge to show positives when constantly presented with the negatives, but the bigger picture of change is more impressive when laid next to the main fundamental problems. With new ideas and big corporations taking up sponsorship projects, these areas are starting to thrive again with new structures to collect water from the mountains, more distribution pipes to reach barren areas, jobs created to introduce more irrigation pipes and a new found wealth from produce grown through these measures.
The areas we visited have experienced many difficulties, but things are definitely moving forwards.